iGaming Success in 2024: Strategies Backed by Stats

In the fast-paced world of iGaming, success is not just about chance; it's about strategic play. Here are five powerful strategies, bolstered by compelling stats, to propel your iGaming app to victory:

1. Mobile Optimisation & Native

Stat: In 2023, mobile is projected to have accounted for 56% of gaming revenue. Up from 50% in 2022.

Strategy: Go native and optimise your app for mobile, ensuring fast loading times and responsive design for an immersive gaming experience on the go.

2. User Journey Enhancements

Stat: mkodo worked with a Canadian-based Lottery Operator enhancing the payments feature of their app. The update saw the operator 10x their user base from 10,000 to over 100,000 in under 1 year and increased their App Store rating from 2.7* to 4.6*.

Strategy: Collaborate with an iGaming UX expert to gain valuable insights into your user journeys. The expertise can help to enhance your offering and increase attraction, retention, and engagement.

3. Gamification

Stat: Gamified apps witness a 35% increase in player retention compare with those that don’t.

Strategy: Incorporate gamification elements like leaderboards and achievements to enhance user engagement and loyalty.

4. Data-Driven Personalisation

Stat: Research by the International Gaming Institute (IGI), shows iGaming operators that effectively leverage player data experienced a 27% surge in player engagement and a 14% rise in customer retention.

Strategy: Use data insights to refine business and marketing strategies, personalise offers, and continuously enhance the overall experience for your players.

5. Reviews, Ratings, Rapport

Stat: mkodo suggested the implementation of the native Rate Us feature to one of our Canadian-based operators. Just 2 weeks after the implementation the app saw their App Store rating go from 3.5* to 4.7* on iOS and Android.

Strategy: Providing players with the opportunity to have their say and encouraging reviews is a strategy you should be taking into 2024.

Another reason working with a UX expert, like mkodo, proves invaluable in not only generating innovative ideas but also seamlessly integrating them into your apps.

Bonus: Security-First Approach

Stat: 85% of users prioritise security when choosing a mobile gambling app.

Strategy: Implement robust security measures, protecting user data and emphasising your commitment to a secure and trustworthy gaming environment.

By integrating these stats-backed strategies into your iGaming app, you'll not only stay ahead of the competition but also create an engaging and trusted space for players to immerse themselves in the world of iGaming.

Want to learn more about how mkodo can support your goals for 2024? Contact us at hello@mkodo.com or call +44 (0) 20 7729 4545.