Empowering Operators To Work Faster And Smarter

 

Despite the gaming industry’s digital shift, retail remains strong in key markets. How can intelligent apps help operators create a successful omnichannel experience?

 

“Even with the shift towards digital, retail remains a fundamental part of the gaming industry, and operators must make sure they connect the two seamlessly.

“At mkodo, we specialise in building apps that do exactly that – helping players move effortlessly between retail and digital while enhancing their overall experience.

“A great example is our lottery ticket scanner, which allows players to scan their physical tickets using their mobile and instantly check if they’ve won. It’s a simple but effective way to engage retail customers digitally.

“Beyond that, our apps help operators link retail accounts with online profiles, push targeted offers to retail customers, and provide in-app features that encourage digital engagement.

“With GeoLocs, operators can take this further by using location-based data to personalise promotions and improve the customer journey. Whether it’s directing players to their nearest retail outlet or rewarding them based on where they play, there’s a huge opportunity to make omnichannel experiences more engaging and rewarding for customers.”

 

Operating in multiple jurisdictions simultaneously is a continuing compliance challenge that can be demanding on resources. How can products such as mkodo’s GeoLocs help operators streamline this process sustainably?

 

“Keeping up with different regulations across multiple markets can be a real headache for operators, but that’s precisely where GeoLocs comes in. Unlike other geolocation providers, GeoLocs doesn’t require a companion app, eliminating a major entry barrier for operators and players.

“The solution integrates directly into an operator’s platform, ensuring players can only access services in legally permitted areas without extra hassle. It’s all about making compliance seamless – operators don’t need to worry about complex integrations or workarounds, and players just need to grant location permissions.

“Another key advantage is the real-time reporting and analytics that GeoLocs provides. Operators get instant insights into where their players are engaging from, making it easier to adapt to regulatory changes and optimise their operations.

“At the end of the day, compliance shouldn’t slow down growth, and with GeoLocs, operators can focus on expanding into new markets confidently while keeping everything above board.”

 

Speed is key when entering a new market or launching a new product. How can operators ensure they launch with speed without impacting product quality?

 

“Speed to market is critical, but let’s be honest – rushing things can lead to a poor player experience if it’s not done right. That’s why we’ve built GeoLocs to be incredibly easy to integrate.

“Our Software Development Kit can be up and running in as little as five days, so operators can get to market fast without sacrificing quality. In contrast, other geolocation providers in our industry often require weeks or even months for integration.

“One of the most significant advantages of GeoLocs is that it works natively within an operator’s platform. This not only speeds up deployment but also removes unnecessary friction for players.

“Beyond geolocation, at mkodo, we take the same approach to app development. Our apps are designed to be high-performance, user-friendly, and scalable, ensuring operators can launch quickly while delivering the best possible experience to their players.

“Speed is important, but it should never come at the expense of quality – and with the right tech, it doesn’t have to.”

 

Which regional markets are most important for mkodo to serve? What do you see as the biggest growth drivers for them going forward?

 

“North America and Latin America–particularly Brazil–are key markets. We already have a strong presence in Canada, working with some of the biggest names in the industry, and we are continuing to expand across the US as more states regulate online gaming.

“With Canada in mind, it is exciting to see the Alberta government moving forward with the iGaming Alberta Act. Introducing an open and competitive market in the province is a significant step forward, and we see this as an excellent opportunity for operators looking to enter a regulated space.

“As more provinces explore similar models, mkodo and GeoLocs are well placed to support operators with best-in-class app solutions and seamless compliance technology.

“Brazil is another primary focus for us, particularly after going live with Superbet in January 2025. The newly regulated market has created strong demand for secure, reliable geolocation solutions, and GeoLocs is perfectly suited to help operators launch confidently.

“Looking ahead, regulatory changes, mobile-first gaming, and operators investing in technology-driven engagement will be the biggest growth drivers in these markets.

“With mkodo’s expertise in app development and GeoLocs’ industry-leading geolocation capabilities, we are ready to help operators succeed in these evolving landscapes.”

 

Where can operators or platform suppliers interested in geolocation or app development solutions meet mkodo and GeoLocs in the coming months?

 

“We’ve got a busy few months ahead with some great opportunities to connect in person.

“Next week, from April 8th, we’ll be at SiGMA Americas in São Paulo, then SBC Americas in Fort Lauderdale in May, and the Canadian Gaming Summit in June.

“If you’re looking for a next-generation geolocation solution with GeoLocs or want to see how mkodo’s award-winning app development can take your digital offering to the next level, come and find us. We’d love to chat and see how we can help!”

 

 

Editor’s Note:

Digital gaming continues to grow, but retail remains a key pillar of the industry. As players seek more engaging and convenient experiences, success in retail now increasingly depends on seamlessly integrating in-person interactions with the advantages of digital.

Players expect frictionless, rewarding and more engaging experiences, and operators need the best tech and integrated solutions to stay ahead.

As Ben highlights, intelligent apps and solutions–like those offered by mkodo–are the way forward. From mobile apps that seamlessly connect retail and digital omnichannel experiences to GeoLocs, which provides real-time geolocation checks, analytics, and compliance reporting across multiple jurisdictions, mkodo’s solutions help operators not only grow but thrive in evolving landscapes.

As new global markets open, speed matters; that’s why mkodo ensures operators can launch quickly with software solutions that integrate with native tech and meet compliance requirements, without compromising quality.